PAKISTAN, Karachi, November 1, 2021: Procter & Gamble (P&G), one of the leading fast moving consumer goods (FMCG) companies in the world, is celebrating 30 years of its successful business operations in Pakistan. Since its first shipment of Head & Shoulders shampoo in the country in 1991, P&G has won the trust and confidence of Pakistani consumers through the introduction of premium quality brands and sustained investments in the industry, community and human resource.
Sharing his thoughts on this landmark occasion, Adil Farhat, Chief Executive Officer for P&G Pakistan, said: "This milestone is a moment of great pride for P&G. Our journey in Pakistan began 30 years ago and through the years, we have remained steadfast in our purpose to touch and improve the lives of Pakistani consumers. Our world-renowned brands such as Ariel, Head & Shoulders, Pantene, Safeguard, Pampers, Always and Vicks are household names in their respective categories and have become a special part of consumers' everyday lives. We continue to invest in Pakistan by building local manufacturing factories and a strong supply base. This has led to creation of thousands of jobs directly and indirectly. We are also improving lives of the community with programs like P&G Children's Safe Drinking Water, as well as Safeguard and Always School Education programs. Through these programs, we have been providing clean drinking water, health and hygiene awareness and quality education, reaching over 49 million Pakistanis to date."
He further added, "We are committed to touching, improving and enriching lives of all Pakistanis. Pakistan is an important market for P&G. Serving a country of 220 million people gives our brands the unique opportunity to delight consumers through superior product performance and to promote conversations, influence attitudes, inspire behavior change and drive positive impact on society and the environment. We're poised for future growth in Pakistan and look forward to celebrating many more milestones here in the years ahead."
Often described as a multinational success story in Pakistan, the company's string of foreign direct investments can be traced back to the time when P&G set up its first plant in 1994 in Hub, Balochistan. The plant manufactures the anti-bacterial soap Safeguard. Building on its investment profile, P&G inaugurated a state-of-the-art laundry detergent plant in Port Qasim in December 2010, followed by a haircare plant in 2016. Today, P&G Pakistan exports its entire portfolio to Afghanistan as well as to 23 countries across Europe. P&G manufacturing sites in Pakistan are considered amongst the top 19 countries globally where 100% P&G manufacturing facilities meet the zero-waste-to-landfill qualification.
P&G continues to hire the best talent with a thorough and purposeful hiring process in leading universities across Pakistan. The Company also has a strong promote-from-within culture which focuses on developing leaders by providing challenging assignments and nurturing the talent and skills of individuals throughout the organization. It also conducts well-built student-focused activities to help aspiring young professionals grow. As such, in the last ten years, more than 100 employees from Pakistan have secured immersive international assignments in P&G globally.
Furthermore, gender diversity is an important aspect of P&G's overall diversity and inclusion mission. As a result, today women constitute almost 40% of the employees at the P&G head office in Karachi with 5 top function leaders being women.
P&G Pakistan is also actively working on Equality and Inclusion for people with disabilities, under its platform called #Limitless. Through this program, the Company is introducing more inclusive brand propositions, workspaces, recruitment strategies and partnerships through specialized hiring agencies. P&G encourages its multi-functional teams to work together to come up with new ideas to address challenges that consumers face. This is enabled through creative frameworks and inspiring office spaces to provide a dynamic work environment.
P&G recently announced a comprehensive plan to accelerate action related to climate change across its global sites including Pakistan. P&G plants in Pakistan are working extensively towards the Company’s long-term environmental sustainability vision by promoting sustainability practices amongst employees as well as with suppliers and partners. Since 2010, P&G plants in Pakistan have delivered 38%, 59% and 25% reduction in energy, water and CO2 respectively. In addition, P&G Pakistan recently made a pledge to plant 14,000 trees under the banner of ‘Ariel Forest’ in Pakistan which is part of the region’s P&G #ForestsForGood programme.
P&G continues to maintain a positive long-term outlook on Pakistan and strongly believes in the potential the country has to offer. Its history in the country is a testament to the great partnership between the Company and Pakistan. P&G remains committed to the long-term prosperity and well-being of Pakistanis and with this spirit, looks forward to fulfilling its purpose of touching and improving Pakistani lives in the years to come.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.