We See Equal
Many of our products are made uniquely for women and men. We have deep insights into their lives, their challenges, and their aspirations. So when it comes to the gender bias they face, it’s up to us to help change the narrative.
In 2017, we launched this gender equality campaign to show the world as we see it—equal. It’s been viewed millions of times in more than 180 countries and was named one of the most inclusive ads of 2017 by the Association of National Advertisers (ANA).
We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.
Advertising & media
The ANA found that 28% of ads portray women negatively. As one of the biggest advertisers in the world, we leverage our powerful voice to help break down stereotypes and motivate change.
Always aims to empower girls across Pakistan with self-confidence to pursue their dreams. Through the Always #MyFutureStartsToday campaign 30 girls won educational scholarships and 4 winners spent a day with their role models and Always ambassadors of confidence, Naseem Hameed and Amna Ilyas.
Education & economic opportunities
Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programs, we’re helping to make gender equality possible.
Inclusive environment inside P&G
We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.
Top Companies for Executive Women
National Association for Female Executives
But wait, there's more
We’re always working on something else. For information about our gender equality efforts—like encouraging students around the world to pursue STEM—or to see the full list of our partners, download our 2020 Citizenship Report.