Our Commitment to #BeCrueltyFree

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Our Commitment to #BeCrueltyFree

We are calling for an end to all animal testing of cosmetic products globally, and we’re proud to partner with Humane Society International’s #BeCrueltyFree Campaign to advance that vision.

Our support of #BeCrueltyFree is another step in our long-term commitment to make animal testing obsolete. Our journey began over 40 years ago through ongoing research, investment and partnerships to develop and promote the use of alternatives to animal testing. These efforts have contributed to the greater good, enabling us and others to develop products that have not been tested on animals. Our contributions include:

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Investing almost $480 million over 40 years in alternatives to animal testing, our researchers pioneering over 25 non-animal methods, publishing more than 1,000 scientific articles.


Partnering with leading international animal welfare organizations, academia, and industry coalitions to promote use of non-animal, cruelty-free methods around the world.

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Advocating for public use of non-animal methods and adoption by scientists and policy makers around the world for over 25 years.

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Human Toxicology Project Consortium


Troy Seidle

For more than 20 years, the Humane Society family of organizations has collaborated with Procter & Gamble to advance the development and regulatory acceptance of non-animal testing approaches. We are excited to welcome P&G as an official supporter of our #BeCrueltyFree campaign to achieve a legislative end to cosmetic animal testing and trade in all major cosmetic markets worldwide.

Troy Seidle,

Vice President of the Humane Society International

Victor Aguilar

We’re pleased to support the Humane Society International in the quest to end cosmetic animal testing. Already, Procter & Gamble has invested almost $480 million over the past forty years in developing non-animal test methods and we will continue to be a force for good in this field as we work together to end animal testing for good.

Victor Aguilar,

Chief Research, Development and Innovation Officer, Procter and Gamble

Using our Science for Good

P&G has invested in non-animal test method development for decades, and is also a founding sponsor and has been a leading presenter at every World Congress on non-animal test methods to date- involving thousands of scientists, regulators, and policy makers. We continue to partner with leading international animal welfare organizations, academia, industry coalitions and policy makers to promote alternatives to animal testing and gain their regulatory acceptance. Together, we have achieved a lot. We stopped animal testing our cosmetics products many years ago. In fact, P&G no longer animal tests any consumer product unless required by law and we are committed to make animal testing obsolete.

Kathy Guillermo

PETA is delighted to be working with Procter & Gamble in certifying its products as cruelty-free and in ending requirements for these tests by regulatory authorities. Our partnership on this vitally important issue is a win-win for the animals and for consumers.

Kathy Guillermo,

Vice-President, People for the Ethical Treatment of Animals (PETA)

Specific contributions toward eliminating animal testing

Pioneering the Elimination of Eye Testing
P&G helped pioneer eye testing without the use of animals by using cell culture tests and reconstructed human tissue. A cornerstone of our work in this area has been to lead key international programs and industry activities, all with the aim to optimize these non-animal tests, extend their application to all types of ingredients, and to secure regulatory acceptance. These efforts contribute to the greater good, enabling P&G and all of industry to develop cruelty-free, safe products.

Amy Clippinger

P&G was a key contributor to a project the PETA International Science Consortium is co-organizing to replace the use of rabbits in eye and skin irritation/corrosion testing of consumer products.

Amy Clippinger,

PhD, Director of the PETA International Science Consortium and PETA US Regulatory Testing Department (PETA)

Inventing the first non-animal alternative to skin allergy testing

P&G scientists invented one of the first non-animal alternative methods for skin allergy testing, which was recently approved by key authorities. This method marks a milestone in eliminating the need for animal testing. Leading P&G scientists were recognized by 3rd parties and leading animal welfare groups for this breakthrough innovation.
See these links for more information on this breakthrough skin allergy testing method:

Frank Gerberick receives award advancing alternatives

Lushprize 2015 winners